Pasted-You-get-ONE-prompt-I-m-going-to-sleep-Work-autonomously-Make-reasonable-assumptions-If-blocked-…

You get ONE prompt. I’m going to sleep. Work autonomously. Make reasonable assumptions. If blocked, stub and move forward. PLAN → BUILD → TEST → FIX → SHIP.

Project: DevRel Impact HQ A full web app to track DevRel activities, attribution, KPIs, and ROI across content, community, code, docs, events, and product funnels. Built as a React SPA with an Express API.

Tech stack

Frontend: React + TypeScript (Vite), Tailwind CSS, Radix UI (or Headless UI), React Router, Recharts
Backend: Express + TypeScript, Prisma ORM + SQLite, Zod for validation, Multer for uploads, pdfkit for PDFs, node-cron for jobs
Auth: express-session + bcrypt (email/password), role-based access (admin, contributor, viewer), same-site cookies
Emails: file transport writing JSON to /server/outbox (SMTP optional via env)
Tests: Jest + Supertest (server), Vitest + React Testing Library (web), Playwright (e2e)
Lint/format: ESLint + Prettier
Repo layout: /server (Express API), /web (React app), /shared (types, utils)

Core data model (Prisma)

User, Organization, Membership(role)
Company (name, size, region, industry)
Contact (name, email, title, company_id, tags[])
Initiative (type: content, community, code, docs, event, launch, advocacy; owner_id; start/end; target_metrics JSON)
Campaign (initiative_id, channels[], budget, goals)
Channel (id, name: github, youtube, x, linkedin, blog, docs, discord, events, website, newsletter)
ContentItem (title, type, url, publish_at, cta_url, campaign_id)
Event (title, slug, starts_at, ends_at, venue_or_url, description, banner_path)
Registration (event_id, name, email, answers JSON, checked_in, nps_score)
ShortLink (slug, destination, utm_source/medium/campaign/content/term)
Click (shortlink_id, ts, ip_hash, ua, ref, country)
Touch (normalized engagement: contact_id, company_id, channel, source_id, initiative_id, campaign_id, medium, utm JSON)
Conversion (type: signup, trial_start, activation, pr_opened, pr_merged, issue_opened, paid_start; contact_id/company_id; amount; ts; metadata JSON)
Deal (optional CRM-lite: stage, amount, currency, close_date, source)
MetricSnapshot (daily aggregates by channel: stars_delta, contributors, video_views, watch_time, docs_views, discord_joins, messages, site_sessions, signups, trials, activations, sdk_downloads, api_calls)
Expense (initiative_id/campaign_id, category, amount, currency, ts, notes)
TimeLog (initiative_id, user_id, hours, rate, ts)
KpiDefinition (id, name, formula, target_per_period)
KpiTarget (kpi_id, period, target)
ActivityLog (who, what, where, when, payload JSON)

Attribution and ROI

Implement four attribution models:
- first_touch
- last_touch
- linear_multi (even weight)
- time_decay (70/20/10 across last 3 touches)
Each Conversion stores influenced_by (channels, initiatives, campaigns) and weighted contribution by selected model
ROI per initiative = influenced_amount (or weighted conversions) – (expenses + time_cost)
Cost per outcome = total_cost / count(conversions of selected type)
Global filters: period, channel, initiative, region, company size, attribution model

Express API (REST, JSON)

Auth:
- POST /api/auth/register
- POST /api/auth/login
- POST /api/auth/logout
- GET /api/auth/me
CRUD:
- /api/contacts
- /api/companies
- /api/initiatives
- /api/campaigns
- /api/content
- /api/events
- /api/registrations
- /api/links
- /api/conversions
- /api/expenses
- /api/timelogs
- /api/kpis
- /api/reports
Short links:
- GET /!/:slug → 302 redirect + record Click
- GET /api/links/:id/stats (daily counts)
Imports:
- POST /api/import/csv for snapshots, contacts, clicks, conversions, expenses, timelogs
Reports:
- POST /api/reports/generate → PDF saved to /server/outbox and signed public token URL
Public data:
- GET /api/public/events/:slug
- GET /api/public/reports/:token (read-only snapshot)
ICS export:
- GET /api/events/:id.ics
Validation:
- Zod on all mutating routes
- RBAC checks on server

React app routes (SPA)

/login
/register
/forgot
/reset
/dashboard: weekly KPI overview (influenced signups/activations, star growth, content reach, event outcomes, ROI by initiative, targets vs actuals)
/initiatives: list + detail; attach campaigns, content, events, expenses, timelogs, targets; show ROI and influenced conversions
/campaigns: table + detail; UTMs, short links, channel mix, cost per outcome
/content: calendar view; types (video, short, blog, docs, newsletter); CSV import; CTA and short link builder
/events: create event, registrations table, check-in mode, NPS capture, CSV export, ICS export, public link copy
/community: import Discord CSVs; show joins, retention, DAU/WAU; cohort chart
/code: import GitHub CSVs; stars, forks, PRs, issues, contributors; PR/issue funnels
/docs: import docs analytics CSV; top paths, pageviews, CTAs
/product: funnel view signups → trials → activations; conversion rates by channel
/links: manage short links + UTM builder; click graphs
/contacts: people and companies; merge duplicates by email/domain; timeline of touches/conversions
/expenses: expenses and time logs; defaults for hourly rates; export CSV
/kpis: define KPIs (formulas), set quarterly targets, track progress

Funnel & Cohorts

Funnel: touch → click → signup → trial → activation with drop-off percentages
Cohort explorer: region and company size buckets

Adapters

If env tokens are present, fetch minimal stats; otherwise display instructions and accept CSV uploads
All adapter actions write to ActivityLog
Email adapter sends via SMTP if configured, else writes JSON to /server/outbox

Security

SameSite=Lax cookies, session store (SQLite via Prisma)
CSRF token for mutating routes; rate limits on auth and uploads
Input validation with Zod
Organization scoping on every query

Background jobs (node-cron)

Daily: roll up MetricSnapshot
Weekly 09:00: digest email (pending tasks, upcoming deadlines, unpaid invoices, KPI highlights). If SMTP off, write JSON to /server/outbox
Rebuild signed public report snapshots

Testing

Jest unit: attribution weights, ROI calculator, KPI formula evaluation, UTM parser, slug generator, RBAC guards
Supertest integration: auth, short link redirect, CSV import, report generation
Vitest + RTL: key React components (KPI tiles, calendar drag/drop, funnel view)
Playwright e2e:
- register/login → create initiative → campaign → short link → simulated clicks → import conversions → view attribution/ROI
- create event → public registration flow → check-in → NPS → generate PDF report and open public link
CI: pnpm lint, typecheck, test, build

Developer Experience

Seed script: pnpm seed creates sample org, initiatives (content, event, launch), campaigns, short links, contacts, companies, clicks, conversions, expenses, timelogs, metric snapshots.
PLAN.md: Bullet build plan before coding.
README.md: Setup, .env examples, dev commands for /server and /web, where uploads/outbox live, seed data.
DEMO.md: 90-second narration + click path (dashboard → initiative ROI → switch attribution model → content calendar → event registration → public report).
MORNING_REPORT.md: Shipped features, test results, commands, known limits, next steps.
CHANGELOG.md: Notable changes.

Non-negotiables

Clean, responsive UI; light/dark toggle; accessible labels and focus states.
Do not ask me questions; pick sensible defaults and document decisions in MORNING_REPORT.md.
Keep endpoints and types consistent between /shared and both apps.

Finish Condition

Tests green.
Seed script works.
PDFs generate.
Public pages live (events, short links, report).
Core flows demoable end-to-end.

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